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5 Ways to Boost Your Career in Digital Marketing

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Digital marketing is currently one of the fastest-paced industries out there and has become an increasingly popular career choice over the last few decades. With the last year showing us that the internet, online shopping, and remote access to the things we need are crucial to modern life, digital marketing is busier and bigger than ever before. But like any line of work, if you want to be successful, you need to work hard and set yourself apart from everyone else in the industry.

The world of digital marketing is unrelenting and so if you want to do well, you need to be determined too. To give you a few ideas, we have put together this informative guide on ways that you can develop your own skills and experience and boost your career in digital marketing.

https://youtu.be/nPeRJvosIZM

Keep Learning and Advancing Your Digital Marketing Skill Set

With more people than ever before [Read more…] about 5 Ways to Boost Your Career in Digital Marketing

Broaden Your Horizons and Expand Your Success

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At the height of the pandemic over 23 million jobs were lost in the U.S. Consequently, the pandemic left many people at a crossroads in their lives. If you are among them and have lost your job, you may be having to make major decisions in your life.

Should you wait in case your previous job becomes available again? Or is this an opportunity to take a new direction in life, broaden your horizons and learn new skills?

Why not take a minute to stop and see how you can broaden your horizons and accomplish much more than you realized by reading our in-depth article.

Start A Blog

Do you have marketable skills? Regardless of the answer in your mind right now, the answer is yes!

Whether you have trained as an industry professional or worked behind a desk for 10 years, you have likely picked up hard or soft skills that other people can benefit from. [Read more…] about Broaden Your Horizons and Expand Your Success

How to Infuse Your Business with Staying Power

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Everyone starting a business hopes their business will succeed. But you need more than hope to start a successful business. According to the Small Business Association (SBA) 30% of new businesses fail during the first two years of being open, 50%  fail during the first five years and 66% fail during the first 10. One of the biggest causes of failure is being “undercapitalized” that means you don’t have enough money to live on while the company is getting started. Another is a lack of proper planning. Here are some steps that can greatly increase your chances of success.

Develop a Business Plan

There are a variety of resources available online to help you develop your business plan but it is essential that you do this before moving ahead to other steps. The Small Business Administration is a government agency that can help you get started. They offer assistance from retired business professionals at no cost to you.

They also offer a guide called “10 steps to start your business“.  The Guide includes information on how to:

  1. Conduct market research
  2. Write your business plan
  3. Fund your business
  4. Pick your business location
  5. Choose a business structure
  6. Choose your business name
  7. Register your business
  8. Get federal and state tax IDs
  9. Apply for licenses and permits
  10. Open a business bank account

https://youtu.be/F_qXLYuZJpE?t=1s

Be Extremely Frugal During the Early Years

In an effort to fight the problem of under capitalization you should budget and cut costs at every opportunity. Even companies that receive massive injections of capital from Venture Capitalists need to watch their pennies. Often growing too fast can strain a company and actually cause it to fail because processes and procedures have not had a chance to develop and so the company just throws money at the problem which then becomes a cash drain.

Take Advantage of Social Networking

Modern businesses are the ones that do the best nowadays. They’re the businesses that understand the digital world in vivid detail. If you want people to depend on your business time and time again, you need to have an A+ social media presence. People trust businesses that are communicative and responsive. They appreciate businesses that take the time to keep up with advancements and developments, too.

[Read more…] about How to Infuse Your Business with Staying Power

5 Digital Marketing Careers to Consider

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Digital MarketingYou don’t need an insider to tell you that the world of digital marketing has been thriving for quite some time and that it will continue to do so in the foreseeable future and, as this industry develops, so will the need for various experts in the field.

Not only is the number of employees rising, but jobs are also getting increasingly creative and attractive. Also, the remuneration packages are improving, along with many perks that are supposed to help people find and maintain a favourable work-life balance.

If you have considered a career in digital marketing, you need to know what kinds of jobs are on offer and whether you have what it takes to perform them successfully. Here is a list of five of the most popular careers in this industry:

SEO Analyst

If you possess analytical skills and enjoy finding solutions to problems, this might be the right job for you. These experts analyse and control websites, trying to make them as search engine-friendly as possible and resolving any issues that might prevent the site from being crawled and indexed.

Moreover, SEO analysts help [Read more…] about 5 Digital Marketing Careers to Consider