You don’t need an insider to tell you that the world of digital marketing has been thriving for quite some time and that it will continue to do so in the foreseeable future and, as this industry develops, so will the need for various experts in the field.
Not only is the number of employees rising, but jobs are also getting increasingly creative and attractive. Also, the remuneration packages are improving, along with many perks that are supposed to help people find and maintain a favourable work-life balance.
If you have considered a career in digital marketing, you need to know what kinds of jobs are on offer and whether you have what it takes to perform them successfully. Here is a list of five of the most popular careers in this industry:
If you possess analytical skills and enjoy finding solutions to problems, this might be the right job for you. These experts analyse and control websites, trying to make them as search engine-friendly as possible and resolving any issues that might prevent the site from being crawled and indexed.
Moreover, SEO analysts help optimise websites, by getting involved in technical and marketing activities. One of the most challenging aspects of this job is that you’re never done, and need to make changes constantly in order to achieve the best possible result, which is why a respectable SEO agency is only looking to hire those who can meet these requirements.
If you’ve always wanted to make a living by creating powerful messages that would cause a reaction among your readers, you might want to consider a career as a content writer. Not only does the content you create have to be original, as well as relevant and attractive, it should eventually lead to some action on behalf of the visitor. A content writer is responsible for designing content that supports keywords, including blog posts and copy for landing pages and home pages.
Social Media Marketer
Those who enjoy the world of social media, creating original content, are also good at interpreting analytical data, and have good interpersonal skills have the opportunity to put their skills to very good use as social media marketers.
They help a brand maintain its presence and build visibility, as well as maintain good customer relations using social media communication channels. Naturally, young generations that are used to using social media will feel much more at ease with this manner of communication, and there’s so much more to it than meets the eye. Often the Social Media person is the person who deals with an irate customer who “flames” the company in a rant that could go viral if not handled correctly. Sometimes posts can backfire… see the Post that caused a major media uproar and got the Houston Rockets Social Media Marketer terminated.
Managing a brand’s social media presence is a science in its own right, influenced by many factors and simply churning out posts is not only not enough, but could be potentially harmful to the image of the company.
Those more inclined towards data analysis and interpretation might feel they’ve hit the jackpot with a career as SEM analysts. These experts manage online advertising campaigns, taking into account average bids, costs per click and other relevant factors.
However, don’t think that an SEM analyst is just a boring person, with zero creativity and interest in anything but numbers. In order to be a good at this job, one must have a profound understanding of how to attract the right target group. Finally, each campaign needs to be thoroughly analysed, so that mistakes are avoided in the future and the best possible result is achieved in the campaigns to follow.
One of the latest additions to the list of careers available in digital marketing is definitely the job of a growth hacker, i.e. a person who needs to exploit less conventional ways of helping a company grow and develop its user base. It comes as no surprise that growth hackers are particularly popular among start-ups, because of their skill to develop a lot over a short period of time using minimal resources.
A growth hacker looks to increase conversion rates and rapidly develop a user base by using relevant and original copy, SEO strategies and e-mail marketing, for example, which is why they need to be very familiar with the concept of online marketing.
Regardless of what career you choose, you need to be prepared to constantly learn and face various obstacles in your daily operations. However, overcoming them, learning new skills and accumulating experience should be rewarding enough to help you achieve your dream career in digital marketing.
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About the Author: Emma Miller is a Sydney based writer with a degree in marketing. Interested in digital marketing, social media, start-ups and latest trends.