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Why Strategic Brand Marketing Is Crucial for Small Business Success

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Crafting a brand identity that resonates with your target audience is no small feat, especially in the current marketplace’s cluttered digital landscape. For small business owners, strategic brand marketing is not just about creating a pretty logo or a catchy tagline—it’s a foundational element that can set your business apart, summon customer trust, and pave the way for sustainable growth. In this post, we dive into the vital aspects of strategic brand marketing, detailing its power to elevate small businesses and providing actionable insights that are as applicable to the budding enterprise as they are to the established local gem.

Understanding Strategic Brand Marketing

Branding goes beyond mere aesthetics—effective brand marketing is an intentionally planned, strategically approached methodology. It encompasses every point of contact with a customer, from the name and visual identity to the customer service and the products themselves. Strong brands have a clear purpose, they’re consistent, and they create an emotional connection with their audience.

At its core, strategic brand marketing is the deliberate effort to cultivate a unique identity for your business and then communicate it effectively to your target audience. It’s a blend of art and science, where you carefully design a persona for your company and use various tools and channels to show the world what your business is all about.

Your brand marketing strategy should define your brand’s positioning, personality, promise, and the story behind it. These components form the framework that guides all branding activities.

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Exciting Marketing Careers You May Not Know About

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marketing [ mahr-ki-ting ]

Marketing careers are constantly changing and evolving. There are many avenues to pursue your career, some of which you may not be familiar with. Whether you want to work with small businesses or global brands, plenty of options are available.

According to Investopedia, “Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses.”

Sales

When starting a marketing career, it is essential to make sure that you aim for the right marketing field. One option that may not be as popular but still offers an excellent range of opportunities is sales. Sales can range from running your own company to freelance work to providing advice on the best practices for other companies or brands.

Selling may be more stressful than other marketing types because you are responsible for generating revenue and reaching targets. Still, it can also come with more financial security and career progression opportunities than some other types of marketing jobs. If you make decent commissions, this can also be a great way to earn extra cash. Consider speaking with a sales job recruiting agency for new sales job opportunities near you.

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The Spectacular Benefits of a Sales And Marketing Career

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If you are looking for a lucrative career that can provide you with a successful future, you might consider the benefits of a sales and marketing career. You will learn essential business and personal skills like building rapport, communication, creative thinking, negotiation, time management, and even storytelling. These can be used down the road in everything from business to dating. Whether you realize it or not, much of life involves sales. Do you want to borrow your parent’s car? You might need to come up with a good sales pitch. Looking for a job… that’s just selling your skills to a potential employer. Are you looking for a date? More selling. Trying to convince your spouse to go to a particular restaurant… you guessed it… selling.

Once you become proficient at selling, there are many related benefits. If you are a “people person” or good at building rapport, you are halfway there.

Compensation

A talented salesperson can almost write their own paycheck with any amount they choose. Selling is the one area of a business that actually generates profit rather than an expense. Any company worth its salt knows that salespeople generate profit, and without them, businesses fail. If you work on a 20% commission for every dollar you make, the company makes four (minus production expenses, of course).

You also have to consider that by driving new customers to the business, you will expand profits and, therefore, increase wages across the board. As for marketers, they are always necessary for any free-enterprise economy. This demand has not been subject to the typical ups and downs of other positions in recent history. As a matter of fact, market analysts and specialists now start at approximately $70,000 per year. And good commission-based salespeople can earn more than company Presidents. [Read more…] about The Spectacular Benefits of a Sales And Marketing Career

Creating a Personal Brand for Your Success

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It can be difficult to make yourself stand out in a world where everyone is on social media, everyone is competing for jobs, and everyone is trying to figure out where they fit into the world. You might find yourself being pulled in different directions and offered a lot of conflicting advice about how to present yourself professionally. This can be incredibly overwhelming, but it is important today to have a personal brand that you can use to promote yourself as a professional so you can reach your career goals. So what is a “personal brand”? Basically, it is what you are known for i.e. your reputation. You are probably already known for certain things among your friends, and relatives. But you may or may not already have a professional reputation. The key is to create your “personal brand” before one is created for you.

If you aren’t sure where to start when it comes to creating a personal brand, here are a few simple steps to get you started.

1.   What Are You Trying to Say?

The first thing you need to figure out when developing a personal brand is what are you trying to say? Think about your passions as an individual, and how has this shaped your life. What has led you to pursue this particular career path? It might be worth taking the time to sit down and create a mind-map or list of things that you think represent you and have inspired you throughout your lifetime, as these can all be used as a base for your brand.

2.   Research

Once you have an idea of what you’re trying to say with [Read more…] about Creating a Personal Brand for Your Success

What Qualities Do You Need for a Career in Political Marketing?

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The world of politics is known for being ruthless, fickle, and incredibly stressful. While many people would run the other way from this career path, but, there are those who embrace the challenge, the excitement, and the possibility of ushering in real change. Perhaps you don’t like the idea of being a political figure but still want to be involved in politics. Perhaps you’d like a career where you get to remain behind the scenes? Then perhaps political marketing is the field for you.

What is Political Marketing?

Political marketing is a key component of politics. Every politician needs a political marketer from Presidents to members of local governments.  Market research is used to decide on policies, to understand what the people they serve want. Voter profiling helps decide which segments to target and what political brand is necessary to attract that segment of the population. Internal marketing provides volunteer involvement, etc.

With that said, it takes more than just an interest in politics to succeed in political marketing. There are some specific qualities that can help you to excel in this career path and really make your mark. So, let’s take a look at the qualities needed to be a successful political marketer.

Be Extremely Digital Savvy

In today’s highly reliant digital world, it is absolutely imperative that you [Read more…] about What Qualities Do You Need for a Career in Political Marketing?

Understanding Students Helps University Marketing

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If you run (or are involved in the running of) an educational establishment, having a knowledge of how a student typically chooses which course to study can be hugely beneficial in devising your next marketing strategy.

Education is a highly competitive industry, with establishments pitching against each other for enrollments to help fund their on-going work, research, and development. Planning the right marketing strategy can mean the difference between a student attending your institution or going elsewhere—so having a better understanding of what undergraduates are typically looking for can help you to better promote your university.

The Importance of Good Website And Search Engine Optimization

Almost everything we do these days starts with online research, and Generation Z is no different. In fact, Gen-Z (in most cases, your target market) is the most internet-dependent in history and your website will likely be their first port of call when searching for where to apply. Indeed, a recent study found that 50% of all applications were made on the basis of a university’s website. Having a professional, well-informed website is crucial in aiding the decision-making process of prospective students.

Moreover, you should also remember the importance of search engine optimization (SEO) in helping applicants find your website among the myriad of other educational establishments. SEO is a complex process aimed at making websites appear higher in results generated under specific terms (for example, “universities offering biochemistry degrees USA”).

For the best results, consider working with a student enrollment marketing agency that will look after all sides of your online marketing and promotion, thereby helping you build a stronger online profile and increasing your likelihood of being found in searches.

https://youtu.be/vzzBhKRBHq4

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Three Ways You Can Market Your Freelance Business

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The ongoing coronavirus pandemic has led a lot of people to reconsider their work lives. You might have decided to make the leap to a freelance career, eventually establishing your own business, either by necessity if you have been furloughed from your previous role, or turning the pandemic into an opportunity to build a passion project into a career. Either way, one of the main challenges in building a successful freelance business is marketing yourself and the services you offer. The idea of marketing might sound complicated and leave you feeling overwhelmed, but there are several easy steps you can take to increase your profile. Here are three ways you can market your freelance business.

Schedule Social Media Posts

Perhaps the simplest, and cheapest, way to [Read more…] about Three Ways You Can Market Your Freelance Business

What are the Top Paying Positions for MBA Graduates?

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For some reason, a lot of people think that MBAs are only limited to a handful of roles. But with the changing nature of the MBA, graduates are now more versatile than ever and are sought after for a variety of positions that are as diverse as the specializations the degree offers. MBAs are also in very high demand in fields such as health care and technology and are asked to fill roles that are not always directly related to finance. In this article, we’re going to look at some of the highest paying careers for MBA graduates.

Engineering Management

Engineering managers can earn over $120,000 per year on average, with some earning as much as $166,410 per year at the higher end of the spectrum. Entry-level jobs start at around $75,000.

As an engineering manager, you might be asked to:

  • Direct and coordinate production
  • Direct quality insurance, maintenance, and testing in industrial plants
  • Oversee research and development
  • Mentor, train, and hire new engineers
  • Write performance reviews
  • Analyze market demand
  • Prepare bids, contracts, and budgets
  • Lead and supervise engineers

Engineers who want to get a job as an engineering manager can either go for an engineering management master’s or an MBA geared towards engineers. One of the options for engineers who want to further their education without leaving their current position is to get their master’s degree online.

Many Universities know that Engineers are busy and can’t stop their career to go back to school so they may offer an MBA tailormade for engineers that can be completed in as little as a year online. For instance, the Kettering University program allows you to get a second degree in engineering management or operation management with as few as four courses. This is a great opportunity for any engineer wanting to move into an administrative role or go into business.

Investment Banker

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4 Entry-Level Jobs that Pay Higher-Level Wages

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Everyone wants a “good” job that pays enough to live on, but that’s not always attainable in today’s market. With minimum wage jobs paying far below the cost of living, and with so many jobs requiring years of experience to even apply, finding a job that you qualify for and that pays what you need can be daunting. However, there are jobs available that pay good wages and are easy to get started in.

Air Traffic Controller

ATC operators have the important job of managing and monitoring a wide range of commercial flights. They communicate with pilots and other airport control operators on a daily basis to make sure flight paths are clear and everything is running smoothly. Although you can increase your ATC salary as you complete different phases of training on the job, the starting wages for this industry already pay better than minimum wage in most cases. Most air traffic controllers have a bachelor’s degree or a degree through the Air Traffic Collegiate Training Initiative program, which is administered by the Federal Aviation Administration. Whatever your current education, you need to pass the Air Traffic Controller Specialists Skills Assessment Battery and gain admittance to the air traffic controller training course at the FAA Academy located in Oklahoma City. The FAA does not accept candidates for training over the age of 31 but does give preference to military veterans. The good news is that the median annual wage for air traffic controllers is $124,540 and even the lowest 10 percent earned about $68,000.

Shipping

The process of shipping physical goods from one location to another involves many steps, which means many jobs. One of the jobs you might be suited for is transporting those goods using a heavy vehicle rig. These types of jobs usually only require a high school diploma to start. In many cases, the employer will direct you to the necessary truck license training you should have for the job. At the moment, the demand is very high for truck drivers. See Considering a Career in Trucking?

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How to Infuse Your Business with Staying Power

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Everyone starting a business hopes their business will succeed. But you need more than hope to start a successful business. According to the Small Business Association (SBA) 30% of new businesses fail during the first two years of being open, 50%  fail during the first five years and 66% fail during the first 10. One of the biggest causes of failure is being “undercapitalized” that means you don’t have enough money to live on while the company is getting started. Another is a lack of proper planning. Here are some steps that can greatly increase your chances of success.

Develop a Business Plan

There are a variety of resources available online to help you develop your business plan but it is essential that you do this before moving ahead to other steps. The Small Business Administration is a government agency that can help you get started. They offer assistance from retired business professionals at no cost to you.

They also offer a guide called “10 steps to start your business“.  The Guide includes information on how to:

  1. Conduct market research
  2. Write your business plan
  3. Fund your business
  4. Pick your business location
  5. Choose a business structure
  6. Choose your business name
  7. Register your business
  8. Get federal and state tax IDs
  9. Apply for licenses and permits
  10. Open a business bank account

https://youtu.be/F_qXLYuZJpE?t=1s

Be Extremely Frugal During the Early Years

In an effort to fight the problem of under capitalization you should budget and cut costs at every opportunity. Even companies that receive massive injections of capital from Venture Capitalists need to watch their pennies. Often growing too fast can strain a company and actually cause it to fail because processes and procedures have not had a chance to develop and so the company just throws money at the problem which then becomes a cash drain.

Take Advantage of Social Networking

Modern businesses are the ones that do the best nowadays. They’re the businesses that understand the digital world in vivid detail. If you want people to depend on your business time and time again, you need to have an A+ social media presence. People trust businesses that are communicative and responsive. They appreciate businesses that take the time to keep up with advancements and developments, too.

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