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Melisa Cammack

Four Touches that Give a Business Personality

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In the modern economy, it is not enough for businesses to be good at what they do; with so much competition they must also be unique. People need to feel that a business is relatable. Customers should describe businesses as if they were describing friends. This is how loyalty is built: by infusing a business with a unique sense of character. Here are four ways to add personality to your business.

Origin Story

Advertising the origin story of a business gives customers a narrative that they can be a part of. Few people dislike the story of an entrepreneur who sought to change an industry or the simple business owner who decided to serve the customer in a new way. These stories allow customers to feel a connection to a business. Used effectively, a good narrative will also convey a relatable sense of personality.

Four Touches that Give a Business PersonalitySocial Networking

A strong social networking presence is perhaps the easiest way to create a unique identity in customers’ minds. The beauty of social networking is interaction. Customers can develop relationships with a business when [Read more…] about Four Touches that Give a Business Personality

Happiness is Employee Incentive Awards

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Generally speaking, a company with happy employees means increased output and more revenue. Some of the main factors that contribute to employee happiness is feeling valued, matching them with jobs that accentuate their strengths and by celebrating their accomplishments. Consequently, it’s important to provide your employees with awards and incentives from time to time.

Employee Incentive AwardsNewsletter Highlights

One of the easiest and most cost effective options is to create a commemorative newsletter for top achieving employees. This doesn’t need to be overly elaborate, but it should give a brief run down on the accomplishments (both personal and business) of your employees  and explain their contributions to your company. You could also mention some of the goals that they had and eventually accomplished. While this idea doesn’t require much effort, it can really make the day of employees and be a major confidence builder.

Let Them Know They’re a Big Deal

Another option is [Read more…] about Happiness is Employee Incentive Awards