Often when people lose their jobs, it’s through no fault of their own. Maybe it’s because the industry they’ve chosen to work in has become less popular over time. Maybe it’s because a new rival business has come and taken business away from your previous employers. Maybe it’s because management ran the company poorly and it had to shut down.
One way you can take the “maybes” out of your next career is to make all the decisions yourself. Often the best way to make sure your job is secure is to become your own boss. If you’re considering setting up your own company, here’s how to turn your dream into a reality.
Develop Your USP
The very first thing you should consider when setting up your company is what is going to make you stand out from your competitors. There’s no point just copying what someone else is doing and hoping people prefer your brand to theirs. It either must be a better product, better value for money or maybe simply just better marketed. This is called a “Unique Selling Proposition” (or USP). [Read more…] about How to Turn Losing a Job Into Gaining Your Own Business