Building your own brand and making your company stand out from the competition might seem like an impossible task, especially if your business is just starting. However, this is certainly not impossible, and don’t forget that all major global companies once started as small business projects that had the right amount of drive, passion and marketing skills. So, if you too are looking for ways to promote your business at the moment, here are some ideas that might help you do that more effectively than ever.
1. Make a Website Already
Making a website used to be a hard, expensive and time-consuming task back in the day, but now it’s easier than ever. You literally just need a couple of dollars, a few good ideas and about fifteen minutes of your time, to get a basic website up and running. This is a vital part of your entire promotional strategy since websites are more important than people generally realize – from making a name for yourself to keeping track of your visitors, you can’t even start marketing your business without a proper website.
These days if you are a small business without a website many customers don’t even take you seriously. New customers no longer look in the “Yellow Pages” they look online once they’ve found you they might check out your ratings on a site like Yelp. Existing customers check your website for things like the hours you are open, your exact address, your phone number (although if you answer all of the Frequently Asked Questions on an FAQ page you won’t have to answer them on the phone over and over). You have created an FAQ page right? Don’t forget to submit your site to the search engines so they can start indexing your site.
A professional looking website allows you to easily connect with your clients and users and show them how much you appreciate their feedback. Then you can easily turn followers and subscribers into paying customers. Unfortunately, unless you are going for the “small shop” super personalized look, an amateurish looking website might actually do more harm than good. If you already have a website and it isn’t performing as well as you think it should you can contact the professionals at Design Synergy and get a website audit. As professional marketers, web designers and Social media managers, Design Synergy can help you tweak your site to present the image you want and help you expand your reach.
Once your website is live [Read more…] about 4 Effective Ways to Promote Your Business