You came up with a great idea and decided to open a business. You’ve thought about the pros and cons, tallied the figures and are ready to jump in with both feet.
But when you’re just starting out, you may not know how to promote your business to make the cash register ring. Understanding how to market your business, whether it’s online or it has a brick-and-mortar location, is the key to success.
Know Your Audience
Before you invest in marketing, you really need to know your audience. Although you might be tempted to say “everyone needs my product or service” even if that is true you will do better by choosing a smaller niche and conquering it first. So, while marketing to the masses is the goal, small business owners need to segment their target audience. Dig deep into the market and segment consumers into groups. You can then segment them into primary and secondary groups, which will allow you to then create a marketing strategy targeted directly to that group.
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Go Local
When just starting out, small business owners need to [Read more…] about 5 Success Strategies to Get Your Small Business the Attention It Needs