marketing [ mahr-ki-ting ]
Marketing careers are constantly changing and evolving. There are many avenues to pursue your career, some of which you may not be familiar with. Whether you want to work with small businesses or global brands, plenty of options are available.
According to Investopedia, “Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses.”
Sales
When starting a marketing career, it is essential to make sure that you aim for the right marketing field. One option that may not be as popular but still offers an excellent range of opportunities is sales. Sales can range from running your own company to freelance work to providing advice on the best practices for other companies or brands.
Selling may be more stressful than other marketing types because you are responsible for generating revenue and reaching targets. Still, it can also come with more financial security and career progression opportunities than some other types of marketing jobs. If you make decent commissions, this can also be a great way to earn extra cash. Consider speaking with a sales job recruiting agency for new sales job opportunities near you.
Not all sales positions involve “cold calling” prospects. Although there are still “call centers,” many companies have found that the “close rate” is much higher if the customer contacts them rather than the other way around. So much of marketing today involves automated systems that will generate that first call.
Content Strategist
Content strategists are responsible for developing and implementing a plan for the content on a website or other online platform. It may include creating a style guide, working with writers and editors, and coordinating with designers and developers.
The role of a content strategist is essential for any company that wants to create a successful online presence.
Besides, good content is key to attracting and retaining customers. Content strategists typically have a background in writing, journalism, or marketing. Still, they also need to understand the technology and how it can help improve content visibility.
Brand Strategist
Brand Strategists work in a variety of different industries. These careers typically entail planning and implementing marketing strategies for a company. Brand strategists develop promotional materials, analyze company data, and do similar activities. This is a professional position for all but the smallest companies that generally requires an undergraduate degree in marketing or a related field.
Market Research Analyst
A market research analyst is someone who gathers, analyzes, and interprets data to help a company understand the needs and wants of its customers. They may work with surveys, focus groups, interviews, or other forms of market research to understand consumer behavior. The information can help companies create products or services that are more likely to succeed in the market. If you are interested in statistics or even social sciences, this can be an excellent option for you.
Affiliate Marketer
An affiliate marketer has more autonomy since the advertising company compensates third-party affiliate publishers to generate traffic or leads to the company’s products and services. The publishers/affiliates earn commissions for promoting the company.
Digital Marketer
Digital marketing uses the Internet to reach consumers. This can include social media, search engine marketing, and other digital channels. Although some marketing experts consider digital marketing to be entirely different from traditional marketing, the essentials of the sales approach are the same. All that differs is the medium. Direct marketing often is “permission-based,” i.e., the consumer gives their permission to receive the marketing message by opting into an ezine or blog.
Mobile Marketer
Mobile marketing promotes products and services via mobile devices, such as tablets and smartphones. It uses features like “geo-targeting” to tailor marketing campaigns based on an individual’s location. Mobile marketing is basically a subset of Digital Marketing.
Direct Marketer
A direct marketer relies on direct communication to an individual consumer via email or snail-mail, social media, or texting rather than through mass media advertising campaigns. It’s called direct marketing because it contacts the potential customer directly rather than through a middleman. The major advantage of direct marketing is that its results are measurable.
In the video below, legendary marketer Seth Godin explains that marketing isn’t a dirty word and that marketers are essential to make consumers’ dreams happen. He also explains the difference between direct marketing and “Brand Marketing”.
Incremental Marketing Definition
Incremental marketing involves gradually increasing your advertising spend over time, based on benchmarks such as response rate or purchases. Incremental marketing assigns milestones that must be met before you spend additional marketing funds.
Final Thoughts
If you’re looking for a career that will get your blood pumping and put your brain to the test, consider one of these marketing careers. You may even find yourself in an area or industry you never dreamed possible!
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