Mass Communications

According to the Bureau of Labor Statistics Occupational Outlook Handbook, the communications industry has a wide variety of interesting positions available, everything from graphics designers to reporters and technical writers to film editors. Plus there are announcers, photographers, translators, etc. And that doesn’t even take into consideration all the new media jobs coming online including things like game and app designers and social media coordinators. If you are considering a career in the world of communications you need to look no further than the master of mass communications– Walt Disney.

Walt Disney the Ultimate Role Model for Students of Communications

Walt Disney was a visionary leader in the field of mass communications. He always strove to make the impossible, plausible and he used the newest mass communications technology to enable his imaginary world to come to life on the big screen, TV, and even in the real world as he developed his Disney theme parks. Every advance in communications technology gave Disney a new way to expand his vision of bringing fantasy into reality.

In Disney’s world, anything could happen… mice could talk, Princesses could be awoken by a kiss and puppets could become real boys. Disney’s mastery of animation and his subsequent mastery of technology-empowered him to enchant his audiences.

Lessons in Communications

Today’s business students learn that Disney’s business model, like some of his art, qualifies as a masterpiece. One business professor said, “Disney perfected tools and techniques for packaging and promoting great big bundles of delicious fantasies for sale absolutely everywhere.” Almost all of Disney’s marketing and management tools derived from advances in mass communications technology and when the technology didn’t exist he created it

Today’s Communication student can do well following in Disney’s footsteps in Movies, TV, and even the Web:

Disney perfected the art of the animated film and created many of its tools and techniques. When the technology of the day couldn’t fulfill his dreams, he would improve the medium or develop the technology necessary. In the process, Disney patented most of the movie-making breakthroughs of the 20th century. Even after Walt himself was gone, his company worked with Apple Computer, developing Pixar’s three-dimensional imaging technology breathing new life into the animation industry.

In addition to full-length movies, Disney produced “The Wonderful World of Disney” which was a required viewing on Sunday night for the majority of families in America for decades. Disney also controlled daytime television, too, with the Micky Mouse Club and the loveable Mousketeers.

Even today the Disney corporation dominates the television industry—it owns the Disney Channel, Disney Cinemagic, Disney Junior, Disney XD, Hungama and Radio Disney. It also controls ESPN, Hyperion Books, ABC Family, and ABC News just to name a few.

Disney has also expanded to more modern media like the Web with Disney online including Disney.com, Disney’s YouTube channel called Take180, family.com, Dabose.com, babyzone.com, funschool.com, and many more.

Disney also has interactive studios including Avalanche Software, Junction Point Studios, Gamestar, and Rocket Pack. And just recently they have purchased Marvel Entertainment.

So if you are interested in a degree in communications you should take a lesson from Walt Disney and when you graduate you may end up working for his company.

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