Social Media Marketing Consultants
Social Media Marketing Consultants
Social media marketing is a method of promoting your business via social media platforms and it’s an excellent strategy that’ll draw attention to your goods and services; a large number of visitors to your blog or website; and a wonderful opportunity for enhanced profits. No other low-priced promotional system gives companies access to such a huge number of potential clients. In today’s world, nobody wanting to sell a commodity, a service, or even an idea would question the need for social media marketing. Today, social media is not simply meant for finding long-lost colleagues or connecting with school friends on facebook; or Tweeting about what you had for lunch on Twitter. Social media has turned out to be an important tool for businesses that want to create a successful online presence. As more and more people are using social media to search for the products they like, social media marketing has become a regular part of daily business transactions. Quite obviously, businesses have discovered social media as a method to reach their target consumers and establish a pleasant brand experience online.
As a result, there has been a swing in marketing bucks, with many organizations now centering a part of their marketing dollars on social media. Large companies like Proctor & Gamble, Taco Bell, and Pepsi are budgeting huge amounts of money to manage brand perception and promote their products via social media. And they are creating the demand for thousands of Social Media Managers and Marketing Consultants.
So what do Social Media Marketing Consultants do?
1) Check the Conversation
If an organization wants to find out the “chatter” in the marketplace about a particular product, they need to check the social media platforms such as Twitter and Facebook in order to see what prospective customers think about the brand. Social Media Marketing Consultants have their fingers on the pulse of the community. They monitor the chatter and set up alerts related to keywords pertaining to the brand they are monitoring.
2) Look for People Who’ll Circulate the Brand’s Message
A company needs to discover the “ideal” candidates, who live in the same geographic location, make use of the same platform like others, and the number of individuals they’re linked to in the network. By tapping into this network and spreading the word Social Media Marketing Consultants can quickly spread the good word or defuse bad chatter from dissatisfied customers.
What to Look for in an Online Degree Program
Even with rising Education costs and high unemployment rates it still pays to have a college degree. (See: The Difference a Degree Makes in Unemployment Levels) One way to save a lot of money on your education is to use an online degree program. Many “Bricks and Mortar” Universities are offering on-line degrees as well in an effort to expand their student body without having to build additional buildings. So both the student and the University benefits. You can even work while taking classes because most online degrees do not require you to be present at a specific time so you can view the lectures and do the homework at a time that fits your schedule. Tim McMahon~ editor
Online Degree Programs
Through the power of the Internet, people can actually spend their entire time in “college” from the comfort of their homes. Degrees from Accounting to Zoology can be earned entirely online. But you need to be cautious.
For those looking to get an online education, it can be tough to determine which schools are legit in offering a certified degree and which are simply out to just steal your money. Also, even if they do offer a degree is it actually worth the time and money or is it not worth the paper that it was printed on? Let’s take a look at what you should look for when researching these online degree programs. Continue reading
Employment vs. Unemployment
Employment – Unemployment
Employment vs. unemployment… You would think that they are two sides of the same coin. But when it comes to government stats they may not be.
The government uses two entirely different surveys to calculate Employment and Unemployment and as we will see since 2010 they have started to paint entirely different pictures. A few days ago we looked at how an independent organization (Gallup poles) is now tracking unemployment rates and how the government numbers appear to be understating the level of unemployment. Today we will look at the government’s own numbers and how they don’t even agree with each other… giving more evidence that the government is slanting the data. Continue reading
Median Weekly Earnings $764
The U.S. Bureau of Labor Statistics (BLS) released the results of their 4th quarter 2011 wage and salary survey today. Data on usual weekly earnings are collected as part of the Current Population Survey, a nationwide sample survey of households in which respondents are asked, among other things, how much each wage and salary worker usually earns. The BLS surveyed a representative sample of the 101.5 million full-time wage and salary workers and determined that the mean (not seasonally adjusted) earnings were $764 per week. Annualized that would be $39,728.
Wages varied by race, gender, age group and profession. As would be expected, persons employed full time in management, professional, and related occupations had the highest median weekly earnings with men earning $1,274 and women earning $946. Men and women employed in service jobs earned the least, $578 and $440, respectively.
Education also played a part in the median wages. Full-time workers age 25 and over without a high school diploma had median weekly earnings of $444, compared with $641 for high school graduates (no college) and $1,158 for those holding at least a bachelor’s degree.
Wages also varied by age with the highest wages going to those in the oldest age group. Among men, those age 55 to 64 had the highest median weekly earnings at $1,029. While those slightly younger ,45 to 54 had the second highest at $993.
Earnings by race are also tracked, with Asians having the highest median wages at $880, Whites at $786, Blacks at $621, and Hispanics at $534. These numbers do not take into consideration education, language abilities or occupation. Women had median weekly earnings of $688, or 81.6 percent of the $843 median for men. White women earned 81.4 percent as much as their male counterparts, black women earned 91.1 percent as much as their male counterparts, Asian women earned 80.3 percent as much as their male counterparts and Hispanic women women earned 90.4 percent as much as their male counterparts. Interestingly if you take 80.3% of the Asian male wage you get $706 for Asian women which is more than the $621 for Black men.
The BLS uses the “Mean” rather than the average. A “Mean” determines the amount the middle person in a group makes. So if you have five people earning $10,000, $20,000, $30,000, $40,000 and $50,000 the mean would be $30,000. In this example the average would also be $30,000. But the reason the BLS uses the mean is because it eliminates the effects of high income wage earners. For instance if you have five different wage earners earning $10,000, $20,000, $30,000, $40,000 and then you have Mitt Romney earning $21 Million. The mean is still $30,000 but the average is $4,220,000.
Work Ethic Initiatives
The Importance of a Good Work Ethic
Employees with a good strong work ethic are critical to the success of a business. One of the key factors employers look for when hiring new employees is a good work ethic… it can be as important if not more important than experience or education.
What is a Good Work Ethic?
There’s a variety of factors that make up a good work ethic including:
Initiative:
Does the employee do things just because they need to be done rather than waiting to be told to do it?
Dependability:
Does he do what he says he is going to?
Honesty:
Can you trust him?
Responsibility:
Does he blame others or take responsibility for his actions?
Quality:
Does he take pride in her work or just do enough to get by?
Respect:
Does he respect others and can others respect him?
Teamwork:
Can he work with others and get the job done.
And finally…
Leadership:
Does he possess leadership qualities and are others willing to follow his lead?
An exceptionally good work ethic can even take an entry level employee making less than $30,000 per year to full partner in less than three years as we will see…
